Greetings Cyborg,

Today we look into an amusing SEO “trend” that sounds like a Jason Statham movie name. I don’t know about the thrills, but this one will always have a bad ending.

LITTLE WORDS

• Google: Author Bylines Not A Ranking Factor (Link)

• Hyper-Competitive Content Marketing With Buffer’s Ash Read (Podcast Link)

• Does Google’s helpful content update penalize AI content? (Link)

• How To Master Topical Authority: An In-Depth Guide (Link)

• SEO Trends in 2024 and How to Adapt (Link)

THE BIG WORD

Are SEO Heists effective?

They call it an “SEO Heist” and it’s so bad - Google decided to manually penalize the website in this “case study”:

Basically, we now have SEO pirates stealing website sitemaps to churn out a flood of low-quality, AI-written articles.

I bet it’s not long before a Google update wipes out all these SEO pirates in one shot. Mind you - AI is also going to make Google better.

If you want real topical authority, it’s time you started thinking like a Content Cyborg.

The difference is in the approach.

The Pirate logic:

Topical Authority = Crazy-High Quantity + Mediocre Quality

The Content Cyborg logic:

Topical Authority = Decent Quantity + Crazy-Good Quality

The Pirates use AI to generate hundreds and thousands of cheap blog posts at the click of a button. This sort of “heist” can ban you from SERPs forever.

Here are some actual ways AI can help you gain topical authority:

1. Brainstorming new topic ideas

2. Finding relevant facts and statistics

3. Exploring relevant quotes and citations

Your Reword Cowriter can do all the above and more. It even mails you new topic ideas related to your topic cluster every Monday.

Never take yourself out of the equation. Both search engines and readers can recognize the difference between thoughtful content and mass-produced filler content.

Be a content cyborg - use AI to improve the quality of your output and not to replace you.

FROM THE CYBORG CLUB

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