Greetings Cyborg,

Imagine turning a blog post into an infographic for social media, a podcast episode into a captivating video, or an in-depth white paper into a series of bite-sized social media posts.

Content repurposing isn't just a time-saver — it's a strategic approach to maximizing your content's reach and impact.

Inside this week’s newsletter, we’re going to show you how to do exactly that!

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LITTLE WORDS

• Meta AI Chat Bot Takes Over Whatsapp: What to Expect! (Link)

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• ChatGPT is a squeeze away with Nothing’s upgraded earbuds (Link)

• How Facial Recognition Technology Can Remain Ethical? (Link)

• How One Author Pushed the Limits of AI Copyright (Link)

THE BIG WORD

Content Repurposing: The Secret Behind Getting More Mileage Out Of Existing Content

Creators often struggle with the pressure to constantly churn out fresh content, neglecting the goldmine of potential sitting right under their noses — their existing content!

Think about it this way: other creative industries rely heavily on proven formulas. Pop music thrives on catchy melodies built from a limited set of chords.

Blockbuster movies follow the classic ‘hero's journey’ narrative but with endless possibilities within that framework. The e-commerce industry markets the same products in different ways.

The same principle applies to content creation. You don't need to constantly reinvent the wheel.

Let’s break down how to do this in 3 simple steps.

Use Data To Identify Your Goldmine

Start by analyzing your existing content to see what resonates most with your audience. Look for high-performing blog posts, popular infographics, or webinars that sparked engagement. These are your golden nuggets for repurposing!

Know Your Audience, Speak Their Language

Tailor your repurposed content to different platforms and audiences. Transform a technical white paper into a user-friendly infographic for social media, or expand a concise social media post into a detailed blog article.

Test Out Different Formats

The key to repurposing lies in variety! Here are some creative ways to breathe new life into your content:

Blog Posts to Bite-Sized Social Media Content: Don't let your blog go unnoticed, promote it on social media. Share key insights with thought-provoking questions on Twitter, or create a post on Instagram with the main takeaways.

Podcasts to Blog Posts: Summarize key points, quotes, or interesting discussions from your podcast into blog posts to capture listeners who prefer written content.

Newsletters to video scripts: Your newsletter topic can be repurposed to create engaging video scripts for YouTube videos, shorts, or Instagram reels.

Don't forget about search engines!

Optimize your repurposed content with relevant keywords and ensure proper formatting for each platform, whether you are repurposing content for sites like YouTube, Reddit, Google, or Pinterest

Bonus Tip: Feeling overwhelmed by the sheer volume of content you have? No worries! Focus on repurposing your top-performing pieces first. These are the ones guaranteed to generate the most buzz.

FROM THE CYBORG CHIEFS

Based on today’s newsletter theme, we bring you an effortless way to optimize your content by answering questions that your readers already have.

Watch the video till the end to learn how to use ‘people also ask’ insights to create content that your readers are already asking for!

PROMPT OF THE WEEK

Did you know? You can train your AI Cowriter inside Reword on new information, here’s how!

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