Greeting Cyborg,

We have news of further content disruption caused by the core Google update.

Forget bank heists, the real action is happening on Reddit! This once-niche platform is skyrocketing in Google searches — leaving blogs high and dry.

Reddit's the new it-platform in town and SERPs are head over heels for it. 👇🏼

Content specialists! Take notice.

Let’s break down the whys, the hows, and what to do next to still rank your blog in this week’s newsletter.

LITTLE WORDS

• Anthropic researchers wear down AI ethics with repeated questions (Link)

• DALL-E now lets you edit images in ChatGPT (Link)

• Want More Referral Traffic? Don’t Overlook These Sites (Link)

• Unlock Your B2B SEO Content with Structured Resource Sections (Link)

• Feeling Sad, Excited, Or Bored? This Startup Claims Its AI Can (Mostly) Tell (Link)

THE BIG WORD

The great Reddit traffic heist!

Reddit's content is skyrocketing in search results thanks to a recent deal with Google, where Reddit's massive pool of user-generated content is being used to inform search algorithms.

👉🏼 But there’s another reason for Reddit’s rise in the SERPs: unlike curated blog articles, Reddit thrives on real-time discussions.

You’d search for "best hiking trails" and land on a forum buzzing with hiker recommendations, complete with personal anecdotes and debate-fueled insights.

That's the magic of Reddit Its information meets community, offering a dynamic and often more relatable perspective than traditional blog posts.

Is Reddit here to stay though, that’s hard to say.

Let’s do a raise of hands.

If you chose option #2, you’re not alone.

Many folks believe that Reddit’s going to be Google’s forever after (among other things of course!)

So, what can we, content specialists do to keep up with Google’s content-forward updates?

Here’s a breakdown of how we’d approach this in 3 easy steps:

1. Use Reddit as a traffic source: Rather than viewing Reddit as a competitor to blogs, recognize its potential as a valuable traffic source. If you manage to share your blog posts on relevant subreddits and engage with the community, you can draw a steady stream of visitors to your blog.

   We don’t need to say this but… Focus on providing value and building relationships rather than just dropping the link.

2. Create A Mix Of Anecdotal + Informative Content: Ditch the one-way street of information and get conversational! The blend of "aha!" moments and relatable stories is what makes Reddit threads engaging. It's like learning from a friend, not a textbook.

3. Optimize for Reddit SEO: Reddit's like a whole other search engine! To get your posts seen, do some digging and find keywords your target audience uses. Use these keywords naturally in your titles, descriptions, and comments.

Remember, Reddit's getting hot, and that affects anyone and everyone who uses Google to generate leads. Learn the new ropes, and use Reddit to your advantage.

FROM THE CYBORG CHIEFS

Did you know?

You can now train your AI to write in different voices — and no, we’re not talking about impersonating a brand voice.

We’re talking about setting up your voice allowing you to write articles again and again, in that voice.

Watch this video to learn how Reword can help!

You don’t want to miss this.

PROMPT OF THE WEEK

You don’t have to use AI to write everything.

You also don’t have to come up with all the words in an article by yourself.

For this week’s prompt, we’re choosing to share our go-to formula to come up with different variations of introductions and conclusions for any given blog post.

You can paste your article’s body copy in Reword and allow it to create strong introductory and conclusion paragraphs for your article.

Try it out yourself!

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🖊️ Try Reword’s 7-Day FREE Trial today and start writing people-first articles with the help of AI trained by you!

THE MESSY END BIT…

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