Greetings Cyborg,

Do you have stale-content syndrome? Today’s ‘THE BIG WORD’ contains both the diagnosis and the cure!

LITTLE WORDS

• The Present and Future of Link Building OKRs: What Success Looks Like (Link)

• Ethical AI in SEO: Ensuring responsible implementation (Link)

• 51 Types of SEO. Did We Miss Any? (Link)

• 12 New Jobs For The Generative AI Era (Link)

• AI Garbage Is Destroying Google Results (Link)

THE BIG WORD

Do you have stale-content syndrome?

Stale-content syndrome creeps in when you get too lost in content creation. Yes, writing fresh content is glamorous. I get it, it gives you that wonderful dopamine hit.

But, what about your existing articles? If you don’t update them, they can lose their mojo.

And boy does your content get stale fast:

• Reader intents shift over time. That slick guide you wrote on remote work pre-pandemic probably doesn’t resonate like it once did.

• Statistics become obsolete, with some data having a chance of being outdated in just a couple of years.

• Useful links turn into 404 dead ends or get a makeover themselves.

• Your brand messaging evolves, products add new features, and industries pivot.

So, when is it a good time to freshen up that stale content?

• If your product or service has gone through a major overhaul

• You notice a drop in traffic for older content

• The “updated at” predates

What’s the best part of being alive in 2024?

You can use AI to speed up the process!

Here’s an example using Reword’s Cowriter. As it’s trained on our content, It already knows what we’re writing and who we’re writing for.

That means it’s perfect for finding new facts and statistics.

Using the search ring, you can understand how well your article is aligned to search intent:

Smart content refreshing, compared to writing a new blog post, requires less time and can yield impressive results — in some cases, even up to a 96% increase in traffic.

So ensure it’s part of your content strategy and avoid stale-content syndrome.

FROM THE CYBORG CLUB

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