Greetings Cyborg,

Is Your Content Ready for "Hey Siri, What's...?

Voice search is booming, and users are ditching the keyboard for a more natural way to find information.

This presents a golden opportunity for everyone — but are you ready to adapt?

In this newsletter, we'll reveal the 5 Steps to voice search optimization, so you can write content that gets spoken about (literally!).

LITTLE WORDS

• Amazon doubles down on Anthropic, completing its planned $4B investment (Link)

• The 12 Essential SaaS Trends You Should Watch Out For In 2024 (Link)

• Best conversational AI platforms (Link)

• AI In the Classroom: Edtech Faces New Regulations and Risks (Link)

• AI Model That Helps Businesses Build Their Own Models (Link)

THE BIG WORD

Don’t Get Left Behind! 5 Steps To Voice Search Optimization

Before we dive into the 5 steps to voice search optimization — we have some stats for you:

• Voice search is a powerful shopping 🛍️ tool. The market grew 4x from $4.6 billion in 2021 to $19.4 billion in 2023, with 22% of consumers buying directly and 17% reordering [Doofinder].

• A whopping 71% of users prefer speaking 🎙️ their queries rather than typing them [Semrush]. This makes voice search ideal for on-the-go searches, like looking up recipes while cooking or finding nearby restaurants while driving.

• By the end of 2024, the use of voice assistants is expected to hit a staggering 8.4 billion units 📈 up from 4.2 billion in 2020 [Doofinder].

• Nearly half of US consumers use voice search on smartphones 📱 to find local businesses [Semrush].

These are just some of the exciting trends shaping the future of voice search.

By staying informed and adapting your content strategy, you can ensure your content is heard loud — here are 5 steps to do this!

Step 1: Your Keyword Research Now Comes With A Twist

Don't just focus on traditional keywords. Research how people ask questions using voice assistants. Think "long-tail keywords" phrased naturally, like "best hiking trails near Seattle" instead of just "hiking trails."

Step 2: Speak Their Language With Conversational Content

Imagine you're having a chat with a friend. Use natural language, complete sentences, and answer questions directly. Break down complex topics into bite-sized chunks.

Step 3: Become a Featured Snippet Star

Featured snippets are the holy grail of voice search! Focus on answering who, what, when, where, why, and how questions in clear, concise paragraphs at the beginning of your content. We talk about this in detail here.

Step 4: Future-Proof Your Content Creation By Embrace Long-Tail Voice Search

People use voice search for more specific, local, and long-tail queries. Optimize your content for these by including relevant local keywords and addressing specific user needs.

Step 5: Leverage AI for Efficiency

While crafting natural language is key, AI tools can be a secret weapon. Tools like Reword can help you rewrite sentences in a more conversational tone, perfect for voice search optimization.

Remember, AI is a helpful assistant, not a replacement for your writer's touch.

FROM THE CYBORG CHIEFS

Based on today’s newsletter theme, we bring you one of our latest videos that’s going to help you long-term: 5 AI Prompts That Make SEO Unbelievably Easy

You don’t want to miss this!

Inside this video, you’ll learn five of our favorite Reword AI prompts that help us write articles that rise to the top.

PROMPT OF THE WEEK

Feed this prompt to your AI tool and let us know what turns up!

HOW WE CAN HELP YOU

Anytime you’re ready, here are 3 ways we can help you:

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🖊️ Try Reword’s 7-Day FREE Trial today and start writing people-first articles with the help of AI trained by you!

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