Greetings Cyborg,

There’s a lot of hoo-ha on prompt engineering. In today’s email, we’ll look at how AI prompting can be used to write people-first articles that rank. Plus, we’ll see how ChatGPT falls short.

LITTLE WORDS

• For a More Creative Brain Follow These 5 Steps (Link)

• Google’s ‘Circle To Search’ Now Rolling Out To Select Android Phones (Link)

• Don’t Hide — Mine Your Brand’s Flaws for Storytelling Gold (Link)

• 9 things to do when SEO is great but sales and leads are terrible (Link)

• 51 Types of SEO. Did We Miss Any?(Link)

THE BIG WORD

6 SEO prompts to help you write articles that rise to the top

In 2024, your competitors will eat you up if do not know:

• The right AI tools to use

• The right prompts to get the most of these tools

Let’s take a look at the AI prompts that will help you create your best content, fast.

Prompt 1: Include one interesting statistic and link the source as part of the paragraph

Citations are not just to add credibility to your content. It is one of the key ranking factors for AI-powered search engines including Google.

This prompt should save you time that you would’ve otherwise spent on researching. Let’s look at an example.

Input Prompt:

”Include one interesting statistic and link the source as part of the paragraph:

If you've been considering making the leap to an Electric Vehicle (EV), there's never been a better time to do so. This article aims to help you understand just how viable and economical these sustainable machines truly are. Not only are they a boon for the environment, but they can also be an incredibly cost-effective choice for you in the long run.”

ChatGPT’s output:

Looks like ChatGPT didn’t understand the assignment.

While it did return with multiple stats that are usable, it completely deviated from the input paragraph.

Now I’ll need to prompt multiple times to get the result I want. Makes me wonder - maybe I could’ve spent lesser time Googling and finding the right statistics to fit my paragraph.

Let’s see how Reword handles it.

I selected the paragraph and gave the Cowriter the same prompt:

Here is the output:

Reword elaborated my existing paragraph without deviating and adding a relevant statistic seamlessly into the content.

Here are five more prompts that’ll help you make your article more not just SEO friendly, but also people-friendly:

FROM THE CYBORG CLUB

No matter how “boring” your industry is, you are selling to human beings. And human beings love great stories. Here’s how you can use storytelling to create content that sells:

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